Case studies

Proof from the field.

Real commercial reviews, anonymized. Each one shows where in-store reality diverged from strategy, and what closing that gap was worth.

FMCG, Modern Trade

When sales outrun execution, growth is left on the shelf.

A commercial performance review of in-store execution against sales, across the Beer category in Modern Trade. Where the sales leader was not the execution leader, and what that gap was worth.

Beer84 stores, 6 weeksQ1 to Q2 2026
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FMCG, Price 100

A price is only real at the shelf.

A weekly shelf-price review, brand against competition, deviation from recommended price, and where margin and competitiveness leak. Illustrative.

Coffee120 stores, 40 SKUs8 weeks
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Platform, ECHO

One subscription, the whole sales team live.

A beverage company equipped its 34-person field team with RAVA ECHO, managers on the dashboard, agents on mobile. What changed the first time a promotion went live. Illustrative.

RAVA ECHO120 stores live8 weeks
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HoReCa, Experience 84 88 74 90 71 WelcomeOrderWaitServeClean

The brand promise, one visit at a time.

A fast-food chain measured the real guest experience across 40 locations through anonymous mystery-guest visits. Same sign over the door, very different experience inside. Illustrative.

Fast food40 locationsMystery guest
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Bring us your category

Where is execution costing you sales right now?

We will show you where in-store reality diverges from your commercial performance, and what that gap is worth.