METHODOLOGY
One experience score. Six stages of the visit.
Illustrative mystery-guest visits across 40 fast-food locations in Q2 2026. Trained evaluators use the same defined checklist.
JOURNEY STAGEAVERAGE SCORE / 100
Welcome
84
Order
88
Wait
74
Serve
90
Cleanliness
71
Checkout
82
PRIORITIES
Look beyond the network average.
In this scenario, cleanliness and waiting are the weakest stages. Compare locations and journey stages to target improvement where the experience breaks down.
LET’S TALK