ABOUT RAVA

Commercial intelligence.
Grounded in reality.

RAVA is a commercial intelligence company. We give brands verified insight into how their strategy is executed at the point of sale, and turn the findings into priorities their teams can act on.

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The moment behind RAVA

Why we founded RAVA.

Strategy is decided centrally. Performance is won or lost much closer to the market, across locations, field teams, customer interactions and thousands of small execution decisions.

We had both worked inside that reality long enough to see the structural problem: field activity, technology and business interpretation were treated as separate disciplines. By the time the pieces were put together, the moment to act had often passed.

RAVA was founded to connect those pieces. Not to produce more activity, more software or more reports, but to create one clear operating picture and make the next decision obvious.

What we believed was missing

Beyond the usual answers.

The market did not need another isolated supplier. It needed the fragmented parts of execution to work as one.

Beyond headcountVisibility

A live, unfiltered picture of what is happening across every relevant location, while there is still time to intervene.

Beyond reportsClarity

Not another document full of data. The signal, the priority and the reason the next action matters.

Beyond softwareYour operating picture

Technology configured around the business, supported by people who understand the operation behind the screen.

EXPERIENCE & OPERATIONAL CAPACITY

Built to deploy.
Ready to scale.

15+Years of team experienceExecution, audit & analytics

120+Trained field professionalsA network built to deploy

100%National coverageAcross the regions of Romania

24hStandard data turnaroundStructured field results

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Leadership team

The founders behind RAVA.

RAVA is founder-led by two practitioners whose experience sits on both sides of the same problem: making execution work at scale and making market reality useful for decisions.

Co-Founder & Managing Partner

Anamaria PETRESCUin

Anamaria has built her career leading large field teams and turning complex operational structures into systems that perform consistently. Her background spans market research, commercial execution and business development, with a focus on translating strategy into measurable results at scale.

What she knows for certain: the gap between what a brand plans and what actually happens in the market is where performance is won or lost. Closing that gap, with data, people and the right processes, is what drives everything she does.

Co-Founder & Managing Partner

Daniela ORZAȚĂin

Daniela has spent nearly two decades in retail intelligence, field operations and commercial performance, working with some of the largest FMCG and consumer brands across CEE.

Her focus has always been the same: understanding what actually happens in the market and turning that into better business decisions. From retail audit and competitive benchmarking to field execution and operational structuring, she builds systems that make performance visible and actionable.

One conviction drives everything she does: growth becomes predictable when you can see clearly and act decisively.

PART OF THE HUB

Specialist expertise.
Shared commercial ambition.

Six companies across three directions, working towards stronger commercial performance. RAVA brings retail execution intelligence into this wider group.

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The HubCONNECTING SERVICES

People & Workforce

Personnel leasing, recruitment, payroll and HR outsourcing.

Media, Activation & Insights

Retail media, in-store visibility, campaigns and POSM.

Business Consulting

Organisational diagnosis, process optimisation and management coaching.

LET’S TALK

See clearly. Act decisively.

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Commercial intelligence.Grounded in reality.