We built RAVA because good strategy kept getting lost in execution.

Anamaria PETRESCU

Anamaria has built her career leading large field teams and turning complex operational structures into systems that perform consistently. Her background spans market research, commercial execution and business development, with a focus on translating strategy into measurable results at scale.

What she knows for certain: the gap between what a brand plans and what actually happens in the market is where performance is won or lost. Closing that gap, with data, people and the right processes, is what drives everything she does.

Daniela ORZAȚĂ

Daniela has spent nearly two decades in retail intelligence, field operations and commercial performance, working with some of the largest FMCG and consumer brands across CEE.

Her focus has always been the same: understanding what actually happens in the market and turning that into better business decisions. From retail audit and competitive benchmarking to field execution and operational structuring, she builds systems that make performance visible and actionable.

One conviction drives everything she does: growth becomes predictable when you can see clearly and act decisively.